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Uncover 5 trailblazing girls entrepreneurs reworking India’s magnificence and wellness panorama by innovation, authenticity, and game-changing manufacturers
A brand new era of girls entrepreneurs reshaping India’s magnificence and wellness panorama with innovation, integrity, and objective.
Nobody understands magnificence fairly like girls, and it’s solely pure that they proceed to guide the cost in reworking the sweetness, skincare, and wellness panorama even for males. In recent times, a brand new wave of girls entrepreneurs has entered the enterprise enviornment with each imaginative and prescient and verve, constructing manufacturers that embody authenticity, innovation, and objective. Their journeys are reshaping the trade and provoking a complete era of creators, ladies and men alike.
Right here’s doffing our hat to 6 such girls who pack a punch in a sector that’s anticipated to develop manifold within the coming years.
Swagatika Das – Nat Behavior
An IIT Kharagpur engineer and an INSEAD MBA, Swagatika co-founded Nat Behavior in 2019 with the daring mission “to show that Ayurveda is strongest when it’s recent.”
What started with a humble ₹50 door-to-door product has expanded right into a ₹200 Cr+ ARR model providing over 350 SKUs throughout skincare, haircare, and physique care. Notably, Swagatika constructed the model by embracing what most clear magnificence startups keep away from, a totally in-house, tech-enabled R&D and manufacturing ecosystem the place formulations are developed by scientists she calls “cooks.”
Since its launch, Swagatika has pushed a number of category-first improvements that now contribute 40% of Nat Behavior’s income. She has scaled the model throughout main e-commerce and quick-commerce platforms, established over 3,000 offline shops, and served greater than 3.5 million households throughout India.
Karishma Kewalramani – FAE Magnificence
Armed along with her financial savings and supported by household, buddies, and mentors, Karishma launched FAE Magnificence (Free and Equal Magnificence) in 2019. Her perception was easy but highly effective: magnificence have to be free from stereotypes and equal for everybody, regardless of how one seems or identifies.
Final yr, the model raised ₹10.08 crore in seed funding and reported income of $868K until March 2024. Karishma’s pitch on Shark Tank India Season 4 impressed buyers Namita Thapar and Aman Gupta, securing a deal for 1.5% fairness.
Sheil Jain – Gush Magnificence
Ahmedabad-based Sheil Jain based Gush Magnificence in 2021 as a Gen-Z entrepreneur decided to create enjoyable, practical, and fuss-free make-up merchandise. She ensured that each product is vegan, skin-friendly, and cruelty-free designed to make make-up easy and time-efficient.
Sheil’s sensible advertising technique rooted in playful branding, UGC loops, micro-influencers, and powerful digital visibility helped the model resonate with younger shoppers. Gush Magnificence reported an annual income of ₹4.05 crore in FY 2023–24, with this yr’s figures awaited.
Diipa Büller-Khosla – Inde Wild
Indian-American vogue and sweetness influencer Diipa Büller-Khosla launched Inde Wild, an Ayurveda-based skincare and sweetness model, along with her husband Oleg Büller throughout the pandemic-induced lockdown in 2021. The next yr, the model debuted in India, with headquarters in Decrease Parel, Mumbai.
With over 20 skincare and haircare merchandise in its catalogue, Inde Wild has raised $8 million throughout two funding rounds, the latest in March 2024.
Romita Mazumdar – Foxtale
In the course of the COVID-19 pandemic, former funding banker and enterprise capitalist Romita Mazumdar noticed a possibility in India’s fast-expanding magnificence market. In 2021, she launched Foxtale, a D2C model providing thoughtfully priced merchandise that hold clients coming again.
The model raised $4 million in a pre-Sequence A spherical in 2022 and has since grown to serve over 500,000 clients. With an in depth portfolio spanning pores and skin, physique, hair, and lip care, together with curated kits and combos, Romita reportedly goals to scale Foxtale to a ₹1,000 crore model by the tip of this fiscal yr.
Oriflame
Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, leads the model’s technique in India with a deal with wellness-led magnificence, accountable formulations and strengthening the social promoting ecosystem. Her work continues to help micro-entrepreneurs throughout the nation whereas reinforcing Oriflame’s dedication to accessible and sustainable magnificence.
“At Oriflame, we imagine that magnificence and wellbeing go hand in hand. Our mission is to create secure, science-backed and accessible merchandise whereas providing alternatives that assist people construct their very own enterprise and succeed,” says Kurek.
Swati Chaturvedi is a seasoned media skilled with over 13 years of expertise in journalism, digital content material technique, and editorial management throughout prime nationwide media homes. An alumna of Woman Shri Ram …Learn Extra
Swati Chaturvedi is a seasoned media skilled with over 13 years of expertise in journalism, digital content material technique, and editorial management throughout prime nationwide media homes. An alumna of Woman Shri Ram … Learn Extra
November 18, 2025, 08:45 IST
