Firm workers going with a ship in waterlogging in Gurugram. Inset exhibits firm head Prachi Sharma, who knowledgeable concerning the challan.
Throughout heavy rains in Gurugram, CARS24, a web based used-car shopping for and promoting platform, launched a branded blue boat on a waterlogged street to spotlight the town’s flooding.
The stunt, nevertheless, drew motion from the site visitors police. After receiving details about the boat, officers seized it for allegedly violating site visitors guidelines and imposed a ₹50,000 superb on the corporate.
Model head shares boat image on LinkedIn
The incident got here to gentle after CARS24 Model and Communications Head Prachi Sharma shared an image of the boat on LinkedIn. In her publish, she wrote, “Challenge a challan to these liable for waterlogging as nicely.”
Firm says stunt was geared toward highlighting waterlogging
Talking to Dainik Bhaskar Sharma mentioned, “The corporate had launched the boat on Saturday (8 Aug) to spotlight, in a satirical method, the waterlogging on Gurugram’s roads and what it described because the administration’s failure to deal with the issue.”
She mentioned, “Police officers arrived inside a couple of minutes of the boat being launched and issued the corporate a ₹50,000 challan.”
CARS24’s Model and Communication Head Prachi Sharma posted concerning the challan on her LinkedIn account.
Now know what Prachi Sharma wrote in her publish…
‘Rs 50,000 was the value we paid’
CARS24 Model and Communications Head Prachi Sharma mentioned, “The corporate needed to pay ₹50,000 after launching its branded boat on a waterlogged Gurugram street.”
In a LinkedIn publish, Sharma described the incident because the ‘value’ for breaking the legislation saying, “The corporate had turned a flooded street right into a mock river by launching the CARS24 boat. The challan was issued inside seconds.”
‘It stopped being a joke when folks wanted boats’
Sharma mentioned, “Waterlogging has been a recurring downside in Gurugram for years and nobody has been held accountable for it.”
She mentioned, “The scenario had reached a degree the place folks started utilizing boats to journey dwelling as a result of crossing flooded roads by boat turned the quickest choice. “The second a joke turns into a each day necessity, it stops being a joke.”
‘Challenge a challan to these liable for waterlogging too’
Sharma mentioned, “The corporate had paid the superb for its boat stunt and can be keen to pay one other challan if it launched the boat once more to assist folks throughout waterlogging.”
She additionally questioned who can be held accountable for the flooding and known as for motion towards these liable for the recurring waterlogging. She added, “The incident was supposed to attract consideration to the issue and requested whether or not different cities have been going through an analogous scenario.”
LinkedIn publish of Prachi Sharma, Head of Model and Communication of the corporate.
ACP Site visitors: ‘I can remark solely after receiving full particulars’
Gurugram ACP Site visitors Satyapal Yadav mentioned he was not but conscious of the incident involving the CARS24 boat and the ₹50,000 challan.
He mentioned, “I might have the ability to remark solely after receiving a whole report from officers on the bottom and after acquiring particulars concerning the incident and the challan issued to the corporate.”
