Actor Bijay Anand, who performs the position of Alia Bhatt‘s father within the current commercial for bridal put on, has supported the actor because the marketing campaign courted controversy. On this bridal put on advert, Alia questions the custom of ‘kanyadaan’ (the place the daddy provides away his daughter on the marriage ceremony), asking if she is one thing to ‘be given away’.
This specific advert has sparked a dialog on-line with many welcoming its recent tackle rituals and traditions whereas others claiming it demeans them. Bijay has now questioned why Alia is being focused for the advert. “As actors, we belief the path, writing, and manufacturing departments to do the proper factor and never get us into controversy. I’m not an professional on the topic, so, they’ve to bear in mind the appropriateness and correctness of the topic. Additionally, everybody has their very own interpretation of issues. There are lots of of students who’ve their very own tackle each matter. If we’re so sensible, then we should always have been scientists,” he instructed Bombay Occasions.
He additionally spoke about trying on the advert in proper perspective. “Why don’t you take a look at the truth that she is saying ‘kanya ka maan karo (respect girls)’. Once more, it’s your alternative; I’m not blaming anybody for it, however we have to do not forget that hatred will solely give rise to extra hatred. Within the bigger image, whenever you make an enormous deal about small issues, it simply escalates into one thing else. She is a younger woman and is saying one thing that the director has instructed her to, however you might be simply going to go forward and troll her. I really feel that we actors are the softest targets, particularly women. On the finish of the day, hatred spreads hatred, and love spreads love”.
Within the commercial directed by Abhishek Varman, Alia, whereas sitting on the mandap with the bridegroom, mentions every member of her household — grandmother, father and mom — and the way a lot they love her. Nevertheless, she objects to being handled because the ‘different’ and a short lived a part of the household, regardless of everybody loving her a lot. “Am I a factor to be donated? Why solely kanyadaan?” she asks in an inside monologue. She is pleasantly stunned when her mother-in-law and father-in-law give their son away as nicely. Everybody smiles, and the couple will get married.
Whereas many have hailed the questioning of the archaic traditions, it additionally didn’t go nicely with one part of social media. Actor Kangana Ranaut wrote a prolonged submit saying that girls are worshipped within the scriptures and there’s no hurt in seeing them as ‘treasured supply of existence’.
Within the caption of her submit, Kangana wrote, “Humble request to all manufacturers ….. don’t use faith, minority, majority politics to promote issues …. Cease manipulating naive client with shrewd divisive ideas and promoting…”
On the work entrance Alia has been part of this bridal put on model, and has shot an commercial earlier than. She is now busy taking pictures for Karan Johar’s Rocky Aur Rani Ki Prem Kahani with Ranveer Singh. She has RRR and Brahmastra with Ranbir Kapoor within the pipeline. She is going to quickly begin taking pictures for Farhan Akhtar’s Jee Le Zaraa with Priyanka Chopra and Katrina Kaif.