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Amazon to soon let sellers connect with customers directly

San Francisco, April 24

Amazon might quickly permit sellers to instantly join with prospects by way of emails about new product bulletins and gross sales.

The e-commerce large is at the moment testing this new characteristic known as “Handle Your Buyer Engagement” that may assist sellers contact Amazon customers who’ve particularly chosen to comply with a selected firm, experiences CNBC.

The brand new e-mail marketing campaign possibility is a free service for sellers, however it’s solely obtainable to manufacturers registered by way of Amazon’s Model Registry programme.

Launched in 2015, Model Registry helps companies curb the sale of counterfeits and greater than 350,000 manufacturers have registered to be a part of the programme.

“Consumers’ contact data will proceed to stay non-public. Amazon will give firms mixture information once they use the instrument that exhibits them what number of emails will exit once they determine to share advertising and marketing campaigns with their followers,” the report talked about on Friday.

Amazon will inform manufacturers what number of prospects have opted to obtain the emails, together with efficiency metrics for the marketing campaign.

“Amazon is dedicated to serving our consumers by serving to them interact with their favorite manufacturers. With Handle Your Buyer Engagement, manufacturers will have the ability to provoke e-mail campaigns about new product bulletins and affords that Amazon will ship to consumers who select to comply with the model,” an organization spokesperson was quoted as saying.

It’s a key change from Amazon’s present coverage, which is to restrict the quantity of interplay between prospects and firms that promote on Amazon.

At the moment, the interplay between the Amazon sellers and prospects is about resolving points associated to returns or orders. — IANS

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