THE CENTRE will use Chacha Chaudhary, the favored comedian e book character, for sensitising kids and youths concerning the cleansing of Ganga and different rivers, a high official of the Nationwide Mission for Clear Ganga (NMCG) mentioned on Friday.
Chatting with The Indian The Press Reporter, Rajiv Ranjan Mishra, Director Normal, NMCG, mentioned, “As we speak Government Committee of NMCG has determined upon engagement with Chacha Chaudhary character for sensitising kids and youth for rejuvenation of Ganga and different rivers. Let’s say ‘Ganga ki Baat, Chacha Choudhary Ke Sath’ is a public engagement exercise below general public outreach actions of Namami Gange mission.”
Mishra mentioned that the NMCG has undertaken varied public outreach programmes like Ganga Quest and a tv collection– Rag Rag Mein Ganga, and the ‘Ganga ki Baat, Chacha Choudhary Ke Sath’ will likely be one such exercise. Underneath this collection, totally different comedian tales will likely be created by which Chacha Chaudhary will discuss retaining rivers clear, he mentioned.
He mentioned that 5-6 months in the past, Diamond Toons, the writer of the Chacha Chaudhary collection, had submitted a proposal to work with the NMCG to unfold consciousness concerning the Namami Gange programme. The NMCG has additionally mentioned the proposal with the World Financial institution, which is supporting the Namami Gange programme.
In the meantime, a press release issued by the Ministry of Jal Shakti mentioned the Government Committee of the NMCG has determined to declare Chacha Chaudhary because the mascot of the Namami Gange Programme.
“On the 37th Government Committee assembly of the Nationwide Mission for Clear Ganga (NMCG), chaired by Shri Rajiv Ranjan Mishra, Director Normal, NMCG, Chacha Chaudhary was declared because the mascot of the Namami Gange Programme and a few main tasks in Uttar Pradesh and Bihar have been mentioned and evaluated,” the assertion mentioned.
“The NMCG has been specializing in youth as a part of its outreach and public communications efforts as they’re the impellers of change. As a step in direction of this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated movies,” it mentioned.
“The content material will likely be designed with the target of bringing about behavioral change amongst kids in direction of Ganga and different rivers. The full estimated price range for the venture is Rs 2.26 crore. Shri Ashok Kumar Singh, Government Director (ED), Initiatives, offered the venture particulars and shared that Chacha Chaudhary will be helpful in ground-level activation for Ganga rejuvenation,” the assertion mentioned, including that originally, the comics will likely be launched in Hindi, English and Bengali.