October 22, 2020 4:15:09 pm
After its Navratri commercial marketing campaign stoked an argument, streaming platform Eros Now issued an apology on Thursday and deleted the involved posts. The event got here after a bit of social media customers referred to as out the platform over its distasteful Navratri posts, with “BoycottErosNow” trending on Twitter.
“We at Eros love and respect our cultures equally. It’s not, and it has by no means been our intention to harm anybody’s feelings. We have now deleted the involved posts and apologise for having offended anyone’s sentiments,” Eros Now issued an announcement following the outrage.
— Eros Now (@ErosNow) October 22, 2020
The ads featured distinguished Bollywood actors like Salman Khan, Ranveer Singh and Katrina Kaif. The now deleted posts by Eros Now included one which mentioned, “Be naughty, candy toh mithai bhi hai” adopted by “#Navratri”.
Activist Ramesh Solanki mentioned he would take authorized motion in opposition to Eros Now for hurting the sentiment of Hindus. “Pricey @krishikalulla and @ErosNow get able to face authorized music for insulting and hurting the feelings of Hindus,” he tweeted. Haryana BJP social media head Arun Yadav additionally slammed the streaming platform.
Actor Kangana Ranaut additionally assailed Eros Now for its actions. “We should protect cinema as a group viewing theatre expertise, its tougher to enthrall giant part of viewers than sexualise content material for private viewing, digitisation of artwork faces this main disaster, all streaming platforms are nothing however a porn hub,” she mentioned.
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