San Francisco, September 30
Fb has promoted Alex Schultz, Vice President of product development and analytics, as its world CMO.
Schultz will fill the place left open by Antonio Lucio, who joined the corporate from HP Inc in 2018 and left the corporate to “dedicate 100 per cent of my time to range, inclusion and fairness”.
“I’m tremendous proud to be Fb’s subsequent CMO. Lucio has left enormous sneakers and an amazing staff behind and I am actually excited to get caught in with them,” Schultz mentioned in a Fb submit on Tuesday.
“I additionally hope to deepen the strategic influence that Lucio made in specializing in constructing belief and worth throughout our portfolio of manufacturers”.
Lucio’s departure got here at a time when Fb is making ready steps to deal with faux news and misinformation forward of the US presidential election in November.
Lucio was reporting to Fb Chief Product Officer Chris Cox and was a part of Chief Working Officer Sheryl Sandberg’s management staff.
Schultz mentioned that billions of individuals have related with household and buddies socially on-line whereas staying bodily aside and slowing the unfold of the virus.
“On the identical time I believe scrutiny of any new expertise is acceptable and there are methods we are able to, and may, enhance with out shedding all the nice,” he mentioned.