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Home Business Google's $2.1 Billion Fitbit Deal Faces Antitrust Probe: Report

Google's $2.1 Billion Fitbit Deal Faces Antitrust Probe: Report

The Google-Fitbit deal was introduced final November

Google’s $2.1 billion bid for health tracker maker Fitbit will face a full-scale EU antitrust investigation subsequent week, individuals accustomed to the matter mentioned on Thursday. Alphabet Inc unit Google this month supplied to not use Fitbit’s well being knowledge to assist it goal advertisements in an try to handle EU antitrust considerations. The opening of a full-scale investigation means that this isn’t adequate. The deal, introduced final November, would see Google compete with market chief Apple and Samsung within the fitness-tracking and smart-watch market, alongside others together with Huawei and Xiaomi.

The European Fee, which is able to launch the probe following the tip of its preliminary evaluate on August 4, is anticipated to utilize the four-month lengthy investigation to discover in depth the usage of knowledge in healthcare, one of many individuals mentioned.

The Fee declined to remark. Google reiterated earlier feedback, saying the deal is about units and never knowledge.

“The wearables area is crowded, and we consider the mix of Google and Fitbit’s {hardware} efforts will enhance competitors within the sector, benefiting customers and making the following technology of units higher and extra reasonably priced,” a spokeswoman mentioned.

Google’s knowledge pledge has drawn criticism from healthcare suppliers, wearables rivals and privateness advocates for not addressing their considerations that the deal would increase its dominance within the on-line search market and its trove of information.

News company MLex was the primary to report the approaching EU investigation.

(This story has not been edited by The Press Reporter workers and is auto-generated from a syndicated feed.)

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