Within the final couple of days, the web was abuzz with the news of H&M (Hennes & Mauritz), one of many world’s main clothes manufacturers, extending its presence into the metaverse. The Swedish clothes, reportedly, was in talks with Digital Actuality firm CEEK.
This occurred after CEEK took to Twitter and shared a video of the digital H&M retailer. This fuelled experiences that H&M was on street to revolutionise the procuring expertise. Nonetheless, a spokesperson from H&M denied all such claims in a press release given to Bitcoin.com.
“We’d like to substantiate that H&M is just not opening a retailer in Metaverse at the moment,” the spokesperson mentioned. Additionally they added, “We’re additionally not collaborating with CEEK.”
After this was launched, CEEK, too, took to twitter to make clear that this was only a pitch and there’s no concrete motion on this in any respect. The Tweet learn, “Hello Ceekers As acknowledged in publish beneath, the @hm retailer within the #Ceek #metaverse was only a idea that was introduced to H&M and never an precise digital retailer but. We’re in discussions with individuals at H&M to make this a actuality, however this isn’t one thing that’s a actuality as of now. (sic).”
CEEK is an American VR-based metaverse identified for its digital worlds, meant to attach its members with in style artists, athletes, and different celebrities.
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