Saturday, 4 December, 2021
HomeLifestyleIconix Lifestyle India Private Limited Acquires Lee Cooper's IP Rights for India

Iconix Lifestyle India Private Limited Acquires Lee Cooper's IP Rights for India

Iconix Way of life India Non-public Restricted has expanded its model portfolio with the acquisition of IP rights in India of iconic British model Lee Cooper. Born in 1908, with its heritage in denim, Lee Cooper is right this moment a model with presence throughout 126 international locations, 7000 factors of sale, and over 2 million social followers.

The unique British denim model’s journey started in a neighborhood manufacturing unit in London’s East Finish as a number one maker of workwear, which supplied uniforms for the British Troops in World Battle 1 and World Battle 2. By 1945, Lee Cooper had moved its focus from army put on to style and denim. Since then, Lee Cooper has change into a world style model with over 100 years of heritage.

Right now, the model’s merchandise and collections are created with denim on the coronary heart and style on the forefront. Lee Cooper now serves throughout a number of classes that features attire for males, ladies and kids, footwear, baggage, equipment, watches, swimwear, workwear, eyewear, perfume, homeware and private electronics.

Right now, the model’s merchandise and collections are created with denim on the coronary heart and style on the forefront.

“Lee Cooper’s model historical past and unparalleled relevance within the Indian market makes it probably the most prestigious acquisition for the JV. It’s the go-to denim model that liberalized India grew up with and its affinity amongst customers provides us a robust basis to rebuild the model within the nation.” stated Darshan Mehta, Managing Director of Reliance Manufacturers Restricted and Director on the Board of Iconix Way of life India Non-public Restricted.

The acquisition will enable Iconix Way of life India to develop Lee Cooper’s presence in India by enabling the model’s distribution throughout all retail channels.

Bob Galvin, Chief Government Officer and President of Iconix Model Group Inc and Director on the Board of Iconix Way of life India Non-public Restricted, stated, “Gaining Lee Cooper’s IP rights aligns with our long-term strategic method to rising our model presence in India. We now have a really sturdy dedication to the continued success, and this growth gives the chance to function immediately in a shortly increasing market and to convey this iconic high-quality model to a brand new viewers.”

Iconix Way of life India Non-public Restricted is an equal three way partnership between India primarily based Reliance Manufacturers Restricted and Iconix Model Group Inc.

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