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India's smartphone shipments hit record 50mn in Q3, Xiaomi leads

New Delhi, October 22 

Smartphone shipments in India hit an all-time excessive of 50 million models within the third quarter of this yr, registering eight per cent year-over-year development, stated a Canalys report on Thursday.

Xiaomi remained the market chief, rising 9 per cent to ship 13.1 million models and capturing 26.1 per cent market share within the July-September quarter.

Samsung took the second place from Vivo, with 10.2 million models, up seven per cent in comparison with the identical quarter final yr.

Samsung’s aggressive product portfolio and pricing technique within the low-end paid off because the South Korean large captured 20.four per cent share within the India smartphone market.

Vivo stood third, rising 19 per cent to ship 8.Eight million smartphones, whereas Realme grew 23 per cent to ship 8.7 million models.

OPPO accomplished the highest 5, transport 6.1 million models.

“Whereas virtually all distributors have proven optimistic cargo development, the true winners are the web channels, who’ve been buoyed with an enormous inflow of units forward of the festive season,” Canalys Analyst Adwait Mardikar, stated in a press release.

“Ongoing gross sales at Amazon and Flipkart are a transparent indication that regardless of the financial downturn, India’s penchant for a very good smartphone, and a very good discount, stays intact.” Apple regained momentum in India in Q3, with double-digit development to achieve practically Eight lakh models. “Apple is lastly being attentive to India,” stated Canalys Analysis Director Rushabh Doshi.

The corporate has opened a direct on-line retailer, giving it a number of new angles in its go-to-market technique, similar to utilising gadget trade-ins to supply buy incentives, or bundling AirPods with iPhones to make them extra interesting.

“Nonetheless, its new iPhone 12 household can be a troublesome promote in India this yr, as community operators don’t but have the infrastructure for mass market 5G deployment, erasing a key function of the units. To not overlook, Apple’s pricing technique for its new iPhones in India wants severe consideration,” Doshi stated. — IANS

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