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HomeBusinessKoo's User Base Reaches 15 Million, Eyes South-East Asia In 2022

Koo's User Base Reaches 15 Million, Eyes South-East Asia In 2022

Koo eyes enlargement in South-east Asian market in 2022

Homegrown microblogging platform Koo’s consumer base has touched about 15 million now, with 5 million customers added within the final quarter, its co-founder Aprameya Radhakrishna has mentioned.

Koo will preserve its sharp deal with the Indian market, onboarding increasingly customers, even because it plans to enterprise into one new market in Southeast Asia after June 2022.

The Indian microblogging platform, which has loved a meteoric rise in utilization, is presently additionally obtainable in Nigeria, a market that ”continues to develop”.

Total, the platform has hit about 15 million downloads now, with 5 million added within the final quarter, Mr Radhakrishna mentioned in an interview.

“We’ve got seen speedy development. We’re ensuring that every thing that India celebrates, whether or not it’s language or tradition, is resonating on Koo… Be it the cricket, politics, motion pictures, religious leaders and their following, every thing is being celebrated on Koo of their (customers’) languages,” Mr Radhakrishna mentioned.

The platform, earlier this 12 months, made inroads into Nigerian market. The platform, earlier this 12 months, made inroads into Nigerian market.

“Nigeria has been rising effectively, organically. We’re taking this time to know the cultural elements of Nigeria, and it continues to develop”, Mr Radhakrishna knowledgeable.

India will proceed to be the platform’s main focus. As far as worldwide enlargement goes, Koo is eager to strengthen its presence in Nigeria and different African international locations.

“For enlargement, we may also experiment with (have a look at) one nation in South East Asia…We’ve got not chosen the nation however we will certainly need to enter yet one more market…in Southeast Asia, in second half of subsequent 12 months,” he mentioned.

Requested which areas may very well be within the reckoning as Koo charts out plans for venturing into a brand new market, Radhakrishna famous that Indonesia, Malaysia and the Philippines had been amongst promising markets. Koo will examine varied markets and finalise its decide, nearer to the date.

Providing microblogging expertise in native languages and for folks talking native languages, has been Koo’s forte.

“The premise of getting into any market is whether or not they have important native language side to their neighborhood and tradition. These are the international locations, that we are going to enter,” Mr Radhakrishna mentioned.

Based by Radhakrishna and Mayank Bidawatka, Koo was launched final 12 months to permit customers to precise themselves and have interaction on the platform in Indian languages.

It helps a number of languages together with Hindi, Telugu and Bengali, amongst others.

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