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Maldives launches loyalty program to attract tourists

By: The Press Reporter Internet Desk | New Delhi |

October 1, 2020 1:28:11 pm


Maldives reopened its borders in July to spice up the tourism sector.(Supply: Getty/Thinkstock)

In a bid to draw world vacationers after its tourism sector took successful because of the pandemic, Maldives has launched the world’s first hospitality loyalty program the place vacationers may earn factors primarily based on the variety of visits and period of their keep.

The three-tiered loyalty program, referred to as Maldives Border Miles, contains Bronze, Silver and Gold ranges.

The Bronze stage is the primary tier and known as ‘Aida’. The phrase Aida is from Divehi linguistic, which is referred to a shiny star within the sky. The Silver stage known as ‘Antara’, which stands for attractiveness and status. The Gold stage, ‘Abaarana’, is the third and most prestigious tier. The phrase Abaarana is an honorific title given to monarchs.

In an announcement on September 27, Maldives Immigration, an official government-run Twitter account, stated, “Maldives Border Miles is a three-tiered loyalty program for vacationers. Vacationers will earn factors primarily based on the variety of visits and period of keep. Extra factors can be awarded for visits to rejoice particular events.”

Tourism is without doubt one of the main sectors for the island nation’s economic system and accounts for practically two-thirds of its GDP. Maldives’ GDP is anticipated to contract by 8.5% in 2020, 13.9 share factors decrease than the pre-Covid-19 period, a World Financial institution report said.

Tourism employs one-third of grownup males and 1 / 4 of females within the nation and the journey restrictions because of the pandemic has adversely affected employment and family earnings.

The island nation reopened its borders in July to spice up the tourism sector. It additionally promised services like visa on arrival, quick access to shores, and no quarantine for vacationers.

In accordance with the info offered by the Well being Ministry of Maldives, the nation has 10,291 confirmed circumstances of the coronavirus and 34 deaths. The tally of energetic circumstances within the nation stands at 1,142 whereas 9,108 individuals have recovered.

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