Chandigarh:Punjab Chief Secretary Ok.A.P. Sinha on Tuesday launched a state-of-the-art merchandising machine of Milkfed Punjab at Punjab Civil Secretariat-1 in Chandigarh to develop the outreach of Punjab’s cooperative sector and modernise shopper entry to dairy merchandise.
The ultra-modern merchandising machine will dispense Tetrapack flavoured milk drinks, lassi, fruit juices, mineral water, ice lotions and different merchandise of Verka, Sohna and 5 Rivers manufacturers in a consumer-friendly and hygienic method.
Talking on the event, Ok.A.P. Sinha mentioned the initiative is aimed toward strengthening the cooperative sector consistent with the imaginative and prescient of Punjab Chief Minister Bhagwant Singh Mann and making Milkfed merchandise extra accessible to shoppers.
Milkfed officers mentioned extra such merchandising machines, together with devoted ice cream merchandising machines, will quickly be put in at high-footfall public locations resembling authorities workplaces, airports, district civil secretariats, faculties, malls and different public places throughout Punjab.
The occasion additionally witnessed the disclosing of “Guddi”, the brand new woman companion of Verka mascot “Veera”. Officers mentioned the initiative displays the model’s message of gender equality and Punjab’s family-oriented cultural values.
Ajit Balaji Joshi, Secretary Cooperation-cum-Chairman Milkfed Punjab, mentioned the organisation is specializing in futuristic and consumer-centric enlargement beneath its Imaginative and prescient 2026 programme.
Registrar Cooperative Societies Punjab Girish Dayalan reiterated the federal government’s dedication to strengthening the cooperative motion and making certain higher returns for dairy farmers whereas supplying high quality merchandise to shoppers at inexpensive charges.
Milkfed Managing Director Rahul Gupta mentioned the federation is predicted to realize an estimated turnover of round ₹7,250 crore throughout FY 2025-26, recording a development of practically 13 per cent over the earlier monetary yr.
