Chandigarh: Riseonic a undertaking by Dhir Constructions & Vamana Group, organised ‘Roshni Ka Bazaar’ on November 3, 2026, on the Riseonic undertaking website as a part of its Diwali marketing campaign, ‘Iss Diwali Dil Roshan Karte Hain’. The initiative introduced collectively the festive spirit of Diwali, conventional Indian craftsmanship and neighborhood participation, with a particular deal with recognising and supporting native Kumhaars and handicraft artisans from throughout the Tricity.
Talking in regards to the initiative, Amit Kumar Gulati on behalf of Crew Riseonic, stated, “Diwali will not be solely about illuminating our houses; it’s also about bringing mild into the lives of individuals round us. By ‘Iss Diwali Dil Roshan Karte Hain’, we wished to have a good time the fingers and craftsmanship behind a few of our most cherished festive traditions. Roshni Ka Bazaar was our effort to present native Kumhaars and artisans better visibility, appreciation and a chance to attach immediately with the neighborhood.”
As a part of the marketing campaign, Riseonic commissioned one lakh diyas from native Kumhaars and artisans, offering direct help to conventional craftspeople whose handmade creations stay an integral a part of Diwali celebrations.
A key spotlight of the occasion was Roshni Ka Bazaar, a devoted market the place native artisans showcased and bought their handmade merchandise on to guests. The platform enabled individuals to find conventional crafts whereas supporting the artisans and their livelihoods by means of direct purchases.
The occasion additionally showcased ‘Dhara’, a brief movie that captured the lives, tales and craftsmanship of the artisans, providing audiences a better take a look at the individuals and processes behind conventional handmade merchandise.
One other main attraction was Tricity’s largest diya, displayed on the Riseonic website as an emblem of collective celebration, hope and the marketing campaign’s message of spreading mild past one’s own residence.
The initiative additionally prolonged help to households in Kumhaar Colony. Guests have been inspired to contribute by means of a donation field and take part within the bigger effort to deliver festive happiness and help to artisan households.
By Roshni Ka Bazaar, Riseonic sought to create a significant connection between theA neighborhood and the craftspeople who hold conventional expertise alive. The occasion strengthened the concept that the true spirit of Diwali goes past lighting houses; it lies in bringing happiness, dignity and alternatives to the individuals whose craftsmanship makes our celebrations particular.
