There’s now a platform that enables salons to supply potential and present customers the chance to find, contemplate and seek the advice of with an professional and eventually make a hair care buy — all on-line utilizing a social media platform.
The #KerastaseAtHome platform is profitable and really nicely obtained by the model’s salon companions. The Social Commerce mannequin provides customers the comfort of a web based expertise, with out eliminating the personalisation and human component of the salon/hair professional dialog. Globally, this can be a quickly rising avenue for manufacturers to achieve their end-consumers and Kerastase was the primary to deliver it to the Luxe Salon business in India at this scale.
The luxurious skilled haircare model has been providing its customers in India a personalised but indulgent hair care expertise for greater than 10 years by partnering with solely probably the most luxurious salons throughout the nation. The model presents hair care rituals and residential care merchandise in additional than 350 salons throughout 30 cities, together with Mumbai, NCR, Bangalore, Kolkata, Chennai, Ahmedabad, Pune, Hyderabad, Chandigarh, Lucknow to call just a few.
“Being the place the patron is, is crucial for any model and all of the extra vital in immediately’s situation! For our companion salons to remain forward of the curve and higher service the wants of their customers providing a platform for on-line buy was key. We launched a Social Commerce platform in 2020 to allow our salon companions to develop their shopper base through digital activation and hyper-local media promoting. This yr we proceed to strengthen Social Commerce with improved options and simplified back-end administration programs for our salons to have the ability to speed up their enterprise,” says Rachit Mathur, GM, Kerastase India.
In gentle of the difficult state of affairs led to by the worldwide pandemic in 2020, Kerastase created a chance for its salon companions by launching a pioneering SoComm platform so as to attain out to new and present customers and provides them the comfort of getting their luxurious hair care delivered to their doorstep. This yr it continues to push the SoComm platform whereas additionally driving “sampling” by providing two complimentary Kerastase pattern sachets on each order positioned. This manner one will get to expertise extra of Keratase’s vary providing.
Merchandise could be delivered residence, go to https://www.prosalonlocator.com/kerastase/socom
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