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Home Bollywood Twitter India launches emoji to mark 25 years of DDLJ

Twitter India launches emoji to mark 25 years of DDLJ

By: PTI | Mumbai |

October 20, 2020 2:38:31 pm

DDLJ scripted historical past by changing into one of many longest operating movies within the nation. (Picture: The Press Reporter archives)

Twitter India on Tuesday launched a particular emoji to have a good time 25 years of Dilwale Dulhania Le Jayenge, one of many largest hits in Hindi cinema.

Backed by Yash Raj Movies, DDLJ, because it got here to be identified by, was the directorial debut of filmmaker Aditya Chopra.

The romance drama, which launched on October 20, 1995, propelled Shah Rukh Khan and Kajol to stardom and made them one of the beloved onscreen pairs.

To have a good time the event, Khan and Kajol modified their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.

Cheryl-Ann Couto, Partnerships Supervisor at Twitter India, mentioned the customized DDLJ emoji is a approach to pay tributes to the movie.

“In the present day, we’re excited to have a good time one of the iconic Indian romances, DDLJ, with the film’s innumerable followers on the service. With the brand new customized #DDLJ25 emoji, we hope to gentle up timelines with Tweets about this basic,” Couto mentioned in an announcement.

Learn: The long-lasting Dilwale Dulhania Le Jayenge turns 25, however how does it maintain up at present?

DDLJ garnered acclaim and in addition scripted historical past by changing into one of many longest operating movies within the nation, with a matinee present devoted to it at Mumbai’s Maratha Mandir, which screened the movie proper until theatres have been shut because of the coronavirus pandemic in March.

Anand Gurnani, Vice President – Digital and New Media, Yash Raj Movies Pvt Ltd, mentioned the silver jubilee celebrations of “DDLJ” this yr coincides with YRF”S 50 years within the trade.

“It’s an unforgettable once-in-a-lifetime second. We’re grateful and humbled with the amount of conversations round #DDLJ25 and thru this particular emoji being launched on this momentous event, we simply needed to gratify all our DDLJ followers worldwide by including a bit of delight to their Twitter timeline.

“It’s simply our small approach to say ”Thanks” for his or her unconditional love, through the years,” Gurnani mentioned.

Learn: DDLJ stars: The place are they now? | Do you know these 10 issues about DDLJ? | Celebs and followers have a good time DDLJ at 25

The manufacturing home may also be internet hosting a DDLJ watch celebration on Twitter for followers to revisit the movie.

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