Mumbai, October 20
Twitter India on Tuesday launched a particular emoji to have a good time 25 years of “Dilwale Dulhania Le Jayenge”, one of many largest hits in Hindi cinema.
Backed by Yash Raj Movies, “DDLJ”, because it got here to be identified by, was the directorial debut of filmmaker Aditya Chopra.
The romance drama, which launched on October 20, 1995, propelled Shah Rukh Khan and Kajol to stardom and made them probably the most liked onscreen pairs.
To have a good time the event, Khan and Kajol modified their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.
Cheryl-Ann Couto, Partnerships Supervisor at Twitter India, stated the customized “DDLJ” emoji is a solution to pay tributes to the movie.
“Right now, we’re excited to have a good time probably the most iconic Indian romances, ‘DDLJ’, with the film’s innumerable followers on the service. With the brand new customized #DDLJ25 emoji, we hope to mild up timelines with Tweets about this traditional,” Couto stated in an announcement.
“DDLJ” garnered acclaim and in addition scripted historical past by changing into one of many longest operating movies within the nation, with a matinee present devoted to it at Mumbai’s Maratha Mandir, which screened the movie proper until theatres had been shut because of the coronavirus pandemic in March.
Anand Gurnani, Vice President – Digital and New Media, Yash Raj Movies Pvt Ltd, stated the silver jubilee celebrations of “DDLJ” this 12 months coincides with YRF’S 50 years within the business.
“It is an unforgettable once-in-a-lifetime second. We’re grateful and humbled with the quantity of conversations round #DDLJ25 and thru this particular emoji being launched on this momentous event, we simply needed to gratify all our DDLJ followers worldwide by including somewhat delight to their Twitter timeline.
“It is simply our small solution to say ‘Thanks’ for his or her unconditional love, over time,” Gurnani stated.
The manufacturing home will even be internet hosting a “DDLJ” watchparty on Twitter for followers to revisit the movie. PTI