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What is India Reading Amidst the Second Wave of the Pandemic?

During the last 12 months, the pandemic has led individuals to spend most of their time indoors as they keep social distance. As India now reels beneath an alarming second wave, many elements of the nation have tightened stay-at-home protocols — making customers go for actions that scale back their must step out — a key pastime being ‘studying’.

In keeping with homegrown e-commerce platform Flipkart, the Books class has witnessed a development of 1.5 occasions within the variety of items bought within the first quarter of 2021, in comparison with the identical interval final 12 months.

“With individuals discovering consolation in books, it’s curious to see how studying habits and style preferences can change throughout unprecedented occasions. We satisfaction ourselves in being near customers, whereas deeply understanding their wants and expectations throughout the nation and work constantly in the direction of offering them with the perfect choice, by way of our sellers. Within the case of books, general, two-third of the demand for books on the platform got here from tier-2 and tier-Three cities up to now quarter, the place we witnessed rising searches from cities akin to Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur and Bhubaneswar,” Nishant Gupta, Head — Magnificence, Common Merchandise, Dwelling and Furnishings, Flipkart informed IANSlife.

With aggressive exams across the nook coupled with time in hand, individuals are upskilling, resulting in a rising demand for educational books, reference books, common information books and English books akin to Phrase Energy Made Simple and Oxford Scholar Atlas. Owing to kids spending their time at residence, exercise books, image and colouring books have additionally seen a transparent spike.

The 12 months 2020 caused a paradigm shift in everybody’s lives — individuals started pondering, consuming, residing and studying in another way.

Books that take care of weight reduction, diets and different ‘tips on how to’ books noticed nice demand. Self-help and soul-searching books boomed greater than regular, as individuals turned to books as a approach of understanding their outdated and new lives, making books akin to ‘Ikigai’, ‘Suppose Like a Monk’, ‘Demise’, ‘Energy of Unconscious Thoughts’, ‘Angle is Every part’, ‘Life’s Wonderful Secre’t characteristic within the High 100 books bought on Flipkart. Moreover, books by superstar writers akin to Sonu Sood, Tahira Kashyap and Priyanka Chopra made it to the bestseller checklist on the platform, learnt IANS.

With the intention to encourage e book readers additional, Flipkart has additionally launched their digital property for its books class — Flipkart #NowReading on Instagram, which hosts digital launches of recent books, discussions with bestselling authors, critiques and strategies. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap and Chetan Bhagat, amongst others.

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