Chandigarh- The Punjab Authorities, underneath the management of Chief Minister Bhagwant Singh Mann, is ready to formally launch a state-level marketing campaign titled ‘Our Elders, Our Delight’ on January 16, 2026, from District S.A.S. Nagar (Mohali), with the target of making certain the welfare, safety and dignified residing of senior residents. Issuing advance data in public curiosity, the Punjab authorities stated the initiative is geared toward making certain most participation of senior residents throughout the state.
Sharing particulars of the marketing campaign, Punjab’s Minister for Social Safety, Girls & Youngster Growth, Dr. Baljit Kaur stated, “The first goal of the Our Elders, Our Delight marketing campaign is to attach senior residents with important well being providers, authorized consciousness and authorities welfare schemes in order that they will lead a safe and dignified life.” She knowledgeable that the marketing campaign is being applied underneath the State Motion Plan for Senior Residents for the monetary yr 2025–26, with district-wise camps to be organised throughout Punjab to strengthen the general well-being and social safety of older individuals.
Explaining the providers to be supplied, the Minister stated, “Throughout these camps, the Well being Division will present free basic well being check-ups, orthopaedic care, ENT providers, eye check-ups, in addition to homoeopathic and ayurvedic therapies for senior residents.” She added that the Social Safety Division will facilitate on-the-spot enrolment for social safety pensions, issuance of Senior Citizen Playing cards and ALIMCO (Synthetic Limbs Manufacturing Company of India) playing cards, and supply help and knowledge associated to the Rashtriya Vayoshri Yojana.
The Minister additional said, “The State Authorized Providers Authority will create consciousness amongst senior residents concerning the Upkeep and Welfare of Dad and mom and Senior Residents Act, 2007, together with different authorized rights, in order that they really feel protected and empowered.” She stated that with the help of the AYUSH Division and the Division of Youth Affairs, yoga periods and avenue performs will even be organised to advertise well being consciousness, strengthen inter-generational bonding and reinforce the spirit of social safety.
Highlighting the deal with the particular wants of the aged, Dr. Baljit Kaur stated, “Important assistive units comparable to near-vision spectacles, listening to aids, strolling aids, cervical collars, belts and wheelchairs will probably be distributed on the spot in the course of the camps.” She emphasised that the marketing campaign goes past service supply, including, “This initiative is about making our senior residents really feel that they aren’t merely beneficiaries, however essentially the most precious treasure and guiding power of our society.”
Referring to the success of comparable efforts prior to now, the Minister stated, “In earlier years, hundreds of senior residents have straight benefited from these camps, which clearly displays the effectiveness of this initiative.” She additionally knowledgeable {that a} toll-free helpline quantity 14567 is operational to help senior residents.
Taking into consideration the prevailing winter situations, Minister Dr. Baljit Kaur stated, “Whereas the marketing campaign will begin on January 16, the following section of well being camps in different districts will probably be rolled out systematically after January 26, holding the security and well-being of senior residents in thoughts whereas making certain high quality service supply.”
Interesting to senior residents and their members of the family, the Cupboard Minister urged, “I enchantment to all senior residents and their households to take part in giant numbers within the district-level camps beginning January 16 and avail most good thing about the free well being, authorized and welfare providers being supplied by the Punjab Authorities.”
